The Crazy Canadian
Brad Rey, of Zonte’s Footstep gave us a few minutes of his time to answer some getting to know you questions and his thoughts about The General.
- In 50 words or less, how would you describe yourself for people getting to know you?
Born in Canada, studied architecture, fell in love with food & wine industry. Consummate consumer, easy going, generous, no frills kinda guy. Canadian. Old Farty. Social beast.
- What’s your favourite Canadian pastime/food, and why?
Ice hockey, I was born in July and started skating at 6 months old. I’ve always been involved in skiing. One of the things I miss the most is the food, good quality Canadian maple syrup, good authentic Mexican food and pumpkin pie.
- What was your inspiration for wanting to start up The General?
We have been in the business for a long time. Didn’t want a cookie cutter type of business. We wanted somewhere to go to share the things we love. The brand is most important
- Where has your passion for food and wine come from?
I started off working at McDonalds when I was 13 as a night shift manager, then onto Earl’s, which is a huge chain in Canada then when I was 17 & 11 months old I started managing a bar. I trained to be a chef and received my “blue paper” (the Canadian equivalent). I also owned a single malt bar for 15 months. With wine I want to put a smile on peoples faces.
- What makes The General unique?
The fact that our fresh food is fresh, we have an immersive culture all about exploration. It’s a communal place where we can come together, how I can show my love to people is how I feed them. The people is what makes the General most unique . All of us involved in it, this is our family, there is no clock on or clock off.